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NOKIA renunta la OVI!

Probabil ca ne numaram printre cele cateva milioane de oameni care nu au inteles de ce a ales sa puna numele de brand “OVI” principalului serviciu de sincronizare, divertisment, updates si management.
Nu stiu cum suna in alte limbi, dar in limba romana nu spune nimic interesant. Nici macar cat Market, Windows Marketplace sau App Store.

Intr-un anunt oficial pe blogul de comunicare al NOKIA, compania anunta ca incepand cu luna iulie 2011 va incepe procesul de rebranding al serviciului Ovi, iar pana la finele anului 2012, Ovi se va transforma complet in “NOKIA SERVICES“. Dupa spusele companiei acesta decizie a fost luata pentru ca NOKIA este un brand foarte cunoscut si foarte iubit in intreaga lume, iar viitoarea generatie de produse si servicii isi vor lega numele de brand-ul NOKIA.

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“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”

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Inca de la lansarea serviciului Ovi, Nokia a reusit sa creeze confuzie in randul consumatorilor de brand Nokia. Exista o oarecare nesiguranta a utilizatorilor care nu stiau daca Ovi este sau nu este un serviciu 100% Nokia.

Gurile rele spun ca acesta decizie vine din din incercarea disperata a companiei sa opresca declinul din ultima vreme si recupereze piata pierduta in fata Google, si Apple.

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